August 26, 2009

Twitter Used to Spread the Word about DUI Checkpoints

In Arizona this past weekend, cops were out doing their job by conducting DUI checkpoints to help deter drunk drivers. That's right, I said deter drunk drivers.

Twitter users thought they would give other drivers a heads up, thereby thwarting the officer's efforts. However, what they did was actually help the officers achieve their goal.

MADD has long supported high-visibility law enforcement efforts. In fact, it is part of its Campaign to Eliminate Drunk Driving. However, what most fail to realize is that the point of these efforts isn't to catch drunk drivers, but rather to prevent drunk drivers from getting on the road at all. The idea is, if a driver hears about a DUI checkpoint, then they might make safer choices when it comes to drinking and driving.

Bottom line: People are less likely to get behind the wheel of a car if the perceived risk of getting caught is heightened and that is a good thing. So tweet away ...

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